The Journal is a Danish boutique PR agency. We move design and lifestyle brands through emotionally engaging communication strategies and tactics through earned and owned media. We work on a Nordic and global basis.


We guarantee senior competencies on your account. Together we have a lifetime of PR and communication experience on both sides of the table, in other words enough to move your brand. Learn more about us here:


Rikke Glad Kirstein

Rikke Glad Kirstein has 25 years of experience and holds a master in English and Intercultural Communication from Aalborg University and a bachelor degree in English and Spanish from Aarhus Business School.

She has worked within marketing and sales in the media industry for two of the largest publishing houses in Scandinavia, Aller Media and Egmont Publishing. Before setting up her own business in 2011, offering PR and communication consultancy for businesses within the lifestyle segment, Rikke acted as the Nordic PR & Event Manager for Triumph International.


Annette Spanggaard

Annette Spanggaard has 25 years of experience in the FMCG business in Scandinavia but also on a global level. She holds a degree in business administration, English and French from Copenhagen Business School (CBS) and has a degree in journalism from London.
She has worked as a consultant for Leo Burnett Advertising and a Marketing Manager for Kraft Foods (now Mondelez) and Coca-Cola before establishing her own Nordic Scandinavian lifestyle communication agency (House of Communication – today Geelmuyden.Kiese – Nordic exclusive affiliate of Ketchum globally) featuring a strong client roster of brands like ECCO, Montana, Royal Copenhagen, Kvadrat, Alessi, Rosendahl Design Group, Carl Hansen, etc. Annette also is the owner of Pearl Stories, a social entrepreneurship pearl jewellery brand established in 2015.

PR & Communication Consultant

Trine Krogh Håkansson

Trine Krogh Håkansson has 10 years of communication and branding experience and holds a degree in business administration from Roskilde University. Currently she is about to be the holder of a diploma degree in design management and innovation at The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation.

Trine has worked as a Design PR and Communication Consultant and even been responsible for PR in the film industry (Nordisk Film and Sony Playstation). Trine has also been the PR & Communications Manager for the Danish design company &tradition. From 2014-2016 Trine was running her own PR agency but decided to merge her business with The Journal in 2017.